Title: Black Friday: From One-Day Blowout to Global Shopping Phenomenon
In the past, Black Friday used to mark a one-day shopping extravaganza where major retailers unveiled rock-bottom deals immediately after the festivities of US Thanksgiving. However, in recent years, this consumer frenzy has evolved significantly, with stores now beginning to advertise their Black Friday sales well before the official start of the holiday shopping season.
The transformation of Black Friday is not limited to the United States alone. This shopping event has become synonymous with the concept of a “deep-discount shopping event,” extending its influence far beyond the month of November. Retailers are now constantly finding ways to outdo each other in an attempt to capture consumer dollars, particularly in light of the meteoric rise of ecommerce platforms like Amazon.
One of the driving factors behind the success of Black Friday has been the allure of the slogan “the lowest prices ever.” Shoppers all over the world have been enticed by the promise of unbeatable deals, often resulting in long queues in front of brick-and-mortar stores and frantic clicking online.
Unsurprisingly, the Friday following Thanksgiving continues to be one of the busiest shopping days in the United States. In 2022 alone, an astounding 73 million shoppers joined the hustle and bustle of brick-and-mortar stores, determined to secure the best bargains available.
Moreover, Black Friday has transcended national borders and now enjoys participation from various countries across the globe. France, South Africa, and Russia are among the nations that have embraced this shopping phenomenon, joining in with their own doorbuster deals.
With the growing global influence of Black Friday, it is evident that this once exclusive American tradition has transformed into a worldwide shopping extravaganza. As retailers strive to become more competitive and cater to the demands of consumers, it is safe to say that the allure of incredible discounts and the thrill of snagging unbeatable deals are here to stay.
So, brace yourselves for the forthcoming Black Friday bonanza, an event that has clearly outgrown its humble one-day roots and emerged as a dominant fixture in the world of consumerism.
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