Title: Counterpoint Research reveals cost details of manufacturing Apple’s iPhone 15 Pro Max
In a recent report published by Counterpoint Research, it has been detailed that Apple’s new flagship phone, the iPhone 15 Pro Max, costs the company $502 to manufacture. This figure refers specifically to the base model with 256 GB of storage. Compared to its predecessor, the iPhone 14 Pro Max, the manufacturing cost has increased by $37.70, representing an 8% rise.
The report attributes this increase in manufacturing cost to the utilization of several new components. Detecting significant upgrades, Counterpoint Research points out the new 3-nanometer A17 Pro chip, which is the first of its kind to be produced using this advanced technology. Its manufacturing alone contributes to a higher cost, as it is priced at $30 more than the previous A16 Bionic chip.
Furthermore, the research points out the inclusion of a new telephoto lens system for enhanced 5x optical zoom, which adds an additional $25.1 to the manufacturing cost compared to the previous model. Additionally, the replacement of the traditional stainless steel frame with a titanium frame, known for its strength and durability, increases the production cost by an extra $7.
Despite the rising production costs, the iPhone 15 Pro Max remains the most profitable model in Apple’s lineup. With a starting price of $1,199 for the 256 GB version, Apple has eliminated the 128 GB option with this release. This strategic move showcases the company’s ability to maintain control over design, scalability, costs, and ultimately, profits, setting them apart from other competitors in the market.
However, it is important to note that the report does not take into account research and development costs nor shipping expenses. These factors also contribute significantly to the overall expenses associated with bringing a product to market.
For those interested in diving deeper into the findings, the complete report can be accessed on the Counterpoint Research website. Stay tuned as more developments regarding the iPhone 15 Pro Max continue to emerge in the coming months.