Title: Microsoft’s Bid to Sell Bing to Apple Blocked by Google, Says CEO
In a surprising revelation, Microsoft has claimed that its attempt to sell its search engine, Bing, to tech giant Apple was thwarted by Google. Mikhail Parakhin, the CEO of Advertising and Web Services at Microsoft, disclosed that his company had offered Apple more than 100% of the revenue or gross profit to make Bing its default search engine. However, Apple rejected the proposal due to its existing deal with Google.
Notably, Microsoft claimed that its offer to pay Apple exceeded what Google was offering, which was approximately 60%. The exact amount that Microsoft put forth remained undisclosed, but it would have ultimately resulted in a significant loss for the software behemoth. This rejection from Apple raises questions about whether the partnership with Google is solely driven by financial motives. In turn, it reinforces Google’s argument that its search engine is superior to its competitors.
Furthermore, Microsoft asserted that its proposal to Apple was superior to Google’s based on estimates of the revenue payments the search giant was making to Apple in the US. Parakhin added that Microsoft also attempted to pitch Bing as the default search engine to Samsung. However, the conversations were shut down in the early stages due to Samsung’s existing contract with Google.
Regarding Apple, Parakhin suggested that the optimal move for the tech giant would have been to switch to Microsoft in the US while continuing its partnership with Google in the rest of the world. However, given the circumstances, Microsoft acknowledges that it was likely too small to win the deal with Apple.
This revelation regarding the bid to sell Bing sheds light on the complex dynamics and intense competition within the tech industry. As search engines continue to shape our digital experiences, the battles for dominance will undoubtedly persist, with major players like Microsoft, Apple, and Google vying for a larger share of the market.
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