Title: “Mean Girls Redux Expected to Lift Box Office Slump Amidst Strike Woes”
Paramount’s highly anticipated musical adaptation, Mean Girls Redux, is set to provide a much-needed boost to exhibitors during a dry spell caused by ongoing double strikes. With no major studio wide releases scheduled until Apple Original Films’ Argylle on February 2, Mean Girls holds the spotlight as the industry’s best hope for a successful weekend. Industry experts predict the film to make an impressive $30 million over the four-day MLK weekend, showing across 3,782 theaters.
Another film generating significant buzz is The Beekeeper, an R-rated action title from Amazon MGM Studios. Starring the charismatic Jason Statham, the film is projected to rake in $16 million over the weekend and has already captured the attention of male and multicultural audiences. Offering a thrilling experience, The Beekeeper is being showcased in various formats such as Imax, Screen X, 4DX, and Dolby.
The year 2024 began on a cautious note in the box office, with the first week lagging 8% behind the previous year. However, last year’s MLK weekend set a high standard with remarkable box office results. Mean Girls and The Beekeeper aim to follow in those successful footsteps and keep the momentum going.
To build anticipation, Paramount is organizing early previews of Mean Girls at select theaters. The revenue generated from these previews will be added to the Thursday previews’ total. Directed by Samantha Jayne and Arturo Perez Jr., the film is written by Tina Fey and based on the beloved stage musical. The impressive ensemble cast includes Angourie Rice, Auli’i Cravalho, Reneé Rapp, Jaquel Spivey, Avantika, Bebe Wood, Christopher Briney, Jenna Fischer, Busy Philipps, Fey, and Tim Meadows.
Comparing to its 2004 predecessor, which opened to $24.4 million, Mean Girls Redux has lofty expectations to surpass the original’s domestic run of $86 million and worldwide total of $130.1 million. This reimagined version is highly anticipated by fans and hopes to appeal to both newcomers and those familiar with the cult classic.
Additionally, TriStar Pictures is releasing Legendary Pictures’ The Book of Clarence, which offers a unique twist on the Biblical epic. The movie, written and directed by Jeymes Samuel, features LaKeith Stanfield in the lead role as a struggling man captivated by the rising Messiah. While anticipated to have a low-single-digit take over four days in 2,100 theaters, The Book of Clarence promises a thought-provoking cinematic experience. Thursday previews for the film are set to begin at 3 p.m. in 1,825 locations.
As moviegoers await the release of these highly anticipated films, Mean Girls Redux and The Beekeeper strive to provide a much-needed boost to the box office amidst ongoing strike concerns. Will audiences flock to theaters in record numbers, helping the industry bounce back from recent challenges? Only time will tell.
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